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Social Media Promotion

Breath of a Fallen Angel - Debut Book Launch Case Study

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Purpose

Promote and generate interest prior to my new book release by engaging target audiences on social media platforms – Instagram, Facebook, TikTok, and Threads – through organic exposure of daily posts.

Target Audience

  • Poetry writers, readers, and enthusiasts

  • Women interested in dark romance

  • Indie authors and aspiring writers

  • Readers interested in bookish content

Branding

All content follows a specific color scheme to clearly differentiate it from my regular content.

  • Black – symbolizes badness or darkness

  • White – symbolizes goodness as well as the symbolic angel

  • Red – symbolizes love and lust as well as the symbolic demon

Imagery focused on angel/demon, red lips to mimic the cover and book motif, and twists on common imagery (fairytale scenes).

Strategy

Create a content calendar from January through August (2025) to cover the book's release. Maintain a consistent posting schedule across multiple social platforms, with visual branding that differentiates it from my other content and aligns with the book. Collaborate with or tag the publisher and photographers (depending on the platform) for increased exposure. Share content to stories and groups (Facebook) relevant to the book and its content.

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Content Planning

Content includes a series of images and videos, including the following:

  • Book cover reveal

  • Themes reveal

  • Video explaining what the book is about

  • Video explaining the inspiration behind the book

  • Poem titles reveal

  • Poem Rollout – 5 poems revealed prior to release

  • Mirror Photo revealing the title of the next poem reveal

  • Page photo of the poem as it appears in the book

  • A video reading the poem

  • A video explaining the inspiration behind the poem

  • Creative image with a quote from the poem – background related to the quote or poem content

  • Close-up lip reading of poem

  • Creative storytelling and world-building video with voiceover of poem reading

  • Book related content lip syncing to trending music or sounds

Additional event-based content – unboxing, launch party, book signings, etc.

See all the posts in the campaign (and my account)
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Poem Titles.jpg
Cover Reveal.jpg
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Stats & Results

During this social media campaign, the account maintained an organic engagement rate of approximately 5.6% on Instagram. This is without paid ads and does not include engagement from other platforms. This engagement rate is considered good to very good, considering that only a 10% engagement rate is considered excellent, especially for a self-managed social media account with a small audience.

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Total posts for book-related content from Jan – Aug 2025: 73 posts

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Instagram followers increased from 215 to 241 in the 8 months of the campaign.

The highest-performing post received 52 acts of engagement (likes, comments, shares).

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​*Increased from 1

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*Incrreased from 20

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Skills Demonstrated

  • Content calendar planning 

  • Social media strategy

  • Organic audience engagement

  • Cross-platform marketing

  • Visual storytelling & design

  • Community engagement

  • Trend-based content adaptation

  • Performance monitoring and analytics

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